• Kolby Kolibas

The Secret to Building Trust & Confidence - Reflections Academy Case Study

Parent Testimonial Videos & Positive Reviews






The Challenge With the growing need for residential services in young women growing, Reflections Academy was looking for a way to showcase the impact their program has made for new families searching for help online. To do this they needed to focus on increasing website visitors, while positively positioning Reflections as the clear program of choice. 

The Solution There is no better way to showcase the power of your program, than through the voices of those you have already helped. We traveled across Idaho and Montana as families participated in a 4 day Parent Workshop. We created a custom script for interviewing families that created a safe space for stories to be shared. Our team integrated directly into the weekend to be part of the event.  These conversations are very emotional and personal. To capture these moments on film is something we don't take lightly. 


Deliverables

  • Animated Logo Opener 

  • Testimonial Highlight Video 

  • Individual Parent Testimonial Videos 

Outcome

  • Added 10 new 5 Star Reviews on Google 

  • Increased Google Rating from 3.2 Stars to 4.6 Stars

  • Organic traffic to the Reflections website increased by 200%

Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. Internet video traffic accounts for 80% of all consumer Internet traffic today.




Create trust & Confidence

By the time people get to your website,  in many cases they are doing so in times of crisis. They are looking for help and need answers relatively quickly. They are also looking for help, and to see about the services you offer. People want to see that you have helped others that may have the same struggles. How can we help you with a custom video for your program or services? 

TherapyScout is a leader for video creation, online search, reputation management and marketing assets focused on mental and behavioral health programs and providers. 


Cheers,

Kolby & Team


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